Privacy Policy

Privacy Policy – Drop Dead Clothing (2025 Edition)

Last updated: 09/02/2026

Drop Dead Clothing Limited (“we,” “us,” or “our”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, store, and protect your data when you interact with our website, make a purchase, visit The Mortuary, or engage with our marketing communications.

By using our website or services, you agree to the practices outlined in this policy.

1. Who We Are

Drop Dead Clothing Limited
Registered in England and Wales
Company Number: 05931627

Our headquarters and showroom (The Mortuary) are based in Sheffield, UK.

If you have any questions about this policy, you can contact us at: help@dropdead.co

2. What Personal Information We Collect

Information you provide directly

We may collect the following when you place an order, create an account, subscribe, opt into SMS, contact support, or interact with us in-store:

  • Your name
  • Email address
  • Phone number
  • Billing and shipping address
  • Payment details (processed securely via third-party providers)
  • Order history
  • Communication preferences
  • Customer service messages

3. Information We Collect Automatically

When you visit dropdead.world, we may automatically collect information such as:

  • IP address
  • Device type
  • Browser type
  • Pages viewed
  • Time spent on site
  • Referral source
  • Interaction data

This is primarily collected through cookies and analytics tools to help improve your experience and our website performance. More detail on cookies is in Section 9 below.

4. How We Use Your Information

We use your personal data to:

  • Process and deliver your orders
  • Provide customer support
  • Send order confirmations and tracking updates
  • Improve our website and services
  • Prevent fraud and security risks
  • Personalise your shopping experience
  • Send marketing communications (where you have consented)

5. Marketing Communications (Email)

If you opt in to our email marketing, we may send you:

  • New product launches
  • Restocks
  • Promotions and discounts
  • Brand updates
  • Mortuary events
  • Collaborations

You can unsubscribe from emails at any time by clicking the “unsubscribe” link at the bottom of any email.

We use Klaviyo as our email marketing platform. Your data may be processed by Klaviyo in accordance with their privacy practices.

6. SMS & Text Messaging Communications (Klaviyo)

By opting in to receive text messages from Drop Dead Clothing, you agree to receive recurring automated marketing messages, including product launches, restocks, promotions, and brand updates. Messages may be sent via SMS or MMS through our messaging partner, Klaviyo.

Message frequency may vary depending on your interactions with our brand.

Standard message and data rates may apply depending on your mobile network provider and plan. Drop Dead Clothing is not responsible for any charges incurred from your mobile carrier as a result of receiving our messages.

You can opt out of SMS communications at any time by replying STOP to any message you receive from us. After opting out, you may receive one final confirmation message, and then you will no longer receive marketing texts unless you choose to re-subscribe in the future.

We do not sell or share your phone number with third parties for their own marketing purposes. Your number will only be used in accordance with this Privacy Policy and for the purpose of delivering communications you have consented to receive.

If you have any questions about SMS messaging, you can contact us at help@dropdead.co.

7. Sharing Your Information with Third Parties

We only share your data where necessary to operate our business and fulfil your orders. This may include:

  • Shopify (our e-commerce platform)
  • Klaviyo (email and SMS marketing)
  • Payment providers (e.g. Shopify Payments, Klarna, PayPal)
  • Courier and delivery partners
  • Fraud prevention services
  • Analytics providers

We do not sell your personal data.

All third parties we work with are required to handle your data securely and in line with UK GDPR.

8. International Data Transfers

Some of our service providers (including Klaviyo and Shopify) may process data outside the UK or EU. Where this happens, appropriate safeguards are in place to ensure your data remains protected.

9. Cookies

We use cookies to:

  • Improve website performance
  • Remember your preferences
  • Understand customer behaviour
  • Support marketing and analytics

You can manage or disable cookies via your browser settings, though this may impact website functionality.

10. How Long We Keep Your Data

We keep your personal data only as long as necessary for:

  • Legal requirements
  • Order history and returns
  • Customer service support
  • Marketing preferences

If you request deletion of your data, we will remove it where legally possible.

11. Your Rights Under UK GDPR

You have the right to:

  • Access your personal data
  • Request correction of inaccurate data
  • Request deletion of your data
  • Withdraw marketing consent
  • Restrict how your data is used
  • Request a copy of your data

To exercise any of these rights, email: help@dropdead.co

12. Security of Your Data

We take appropriate technical and organisational measures to protect your data, including:

  • Secure payment processing
  • Encrypted data storage
  • Restricted internal access
  • Third-party compliance checks

However, no online system is 100% secure, so we cannot guarantee absolute protection.

13. Updates to This Policy

We may update this Privacy Policy from time to time. When we do, we will update the “Last updated” date at the top of this page.

14. Contact Us

If you have any questions about this Privacy Policy, your data, or SMS marketing, contact us at:

Drop Dead Clothing Limited
Email: help@dropdead.co